On Valentines Day realised I was miserable. Things just were not going according to plan. I STILL couldn't afford to make anything new and both I and my buyers were bored of the old stock. Factoring in some very positive changes at home and few weeks later I decided that the only thing to do was to let it all go.
This was somewhat sad and scary. What was I going to do instead? Was I really going to throw away four years of hard work? Of course making such a decision doesn't mean that things are instantly over. I had old stock to sell for a start. In this interim I toyed with hundreds of what to do next ideas and realised that none would be really satisfying or make enough money to do anything with. There is a brick wall for designers in which after a certain level of success, and I am including selling to major high street shops here, you just can't make the next step to make it pay you properly without a large injection of money and I mean a lot of money.
So what to do then? Eventually an idea to make an over-ambitious applique Noah's Ark wall hanging, and the realisation that there was no way I could produce what was in my head, evolved into this Alphabet Parade of Animals:
Clearly the next logical step was Personalised Name Parades:
Not wishing to just appeal to parents and children I resolved to produce some more grown up parades. My current favorite was actually my Matey's idea. A Stag Night parade:
All printed to order at home on a massive professional printer paid for by the sale of the old stock and hand-finished with a 24ct gold crown. Tah Dah!
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